OOOOO Entertainment Commerce Ltd. (OOOO:TSX.V) agreed to display, promote and sell ISAWITFIRST products on OOOOO's mobile shopping app, it announced in a news release. ISAWITFIRST is a women and men's online fast fashion company in England.
"There is a significant advantage if you can understand consumer insight in real time and respond to it with business decisions. The OOOOO platform can provide this to ISAWITFIRST," ISAWITFIRST CEO Sam Jones said in the release.
OOOOO's platform allows retailers, brands and entrepreneurs to share product-based opinions directly to consumers through live, interactive, shoppable videos.
Jones noted that ISAWITFIRST debuts hundreds of new products each week, providing OOOOO with "endless content."
Also, the partnership with this fashion house is increasing OOOOO's visibility among U.K. consumers without the company having to advertise. This is due to ISAWITFIST's 1.3 million Instagram followers, active database of 4 million people and exclusive collaboration with the television series "Love Island" that airs in the United Kingdom (U.K.). The fast fashion house also works with many of the U.K.'s key opinion leaders in fashion, who, accordingly, promote OOOOO's platform when they appear during live shows.
As for how OOOOO's technology product is working for ISAWITFIRST, its chief technology officer Andrew Stevenson-Thorpe said in the release, "From our first few months on the OOOOO platform, we have seen outstanding results. Those include an increase in real-time customer engagement during live shows, two to four times better sales conversion rates than that with traditional fashion websites and a decrease in customer returns. The app is also helping ISAWITFIRST discover new customers.
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