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Coverage Initiated on Health & Wellness Firm About to Launch Retail Sales, Sees 'Substantial Upside Potential'
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Clarus Securities' initiation report on Rritual Superfoods views the company "as an attractive growth story for investors looking to gain exposure to a large and rapidly growing functional food and beverages market."

In a March 12 research note, analyst George Ulybyshev reported that Clarus Securities initiated coverage on Rritual Superfoods Inc. (RSF:CSE), which is "expected to commence retail sales of its first line of products in the U.S. in Q2/21, followed by a rollout in Canada."

Clarus assigned Rritual a Speculative Buy rating and a 12-month target price of CA$1.50 per share. Currently, the company's share price is about CA$0.90.

"With an asset-light business model and a compelling go-to-market strategy, we believe Rritual is well positioned to rapidly scale its revenues, achieve profitability and become one of the leading premium brands within the functional food and supplements industry," Ulybyshev wrote.

Rritual develops and distributes premium plant and mushroom-based products featuring adaptogen ingredients providing specific therapeutic benefits. Currently, the company is selling three mushroom-based powdered products online as part of its soft launch: "Chaga to help immune system, Reishi to assist with stress relief, and Lion's Mane for cognitive focus."

Ulybyshev highlighted three key strategies Rritual is employing as it moves forward.

One, in going after the mushroom adaptogen segment, it is "targeting a rapidly growing and highly fragmented market," he wrote. The market, characterized by numerous companies with single product lines, is expected to expand over the next several years, due to a consumer shift toward natural, functional foods and adaptogen-based products from processed foods.

This "presents an opportunity for Rritual to build a recognizable brand and emerge as one of the dominant players in the space," Ulybyshev noted.

Two, the Vancouver, British Columbia-based health and wellness firm is capitalizing on its senior management's expertise in building natural health products brands along with its relationships in the industry, to achieve rapid adoption of its products. During the first phase of its upcoming commercial product launch, Rritual plans to have its products in 3,700-plus retail stores in the U.S. and Canada and then in the second phase, potentially as early as 2022, in another 14,000-plus stores.

With this insider knowledge, Rritual should "achieve higher than typical store penetration rates, rapidly grow its revenues and potentially cross-sell additional products over time, giving it a substantial competitive advantage over its peers," indicated Ulybyshev.

Three, Rritual is "building a diversified and recurring revenue stream with a clear path to profitability," according to Ulybyshev, and Clarus expects it will become adjusted EBITDA positive by next year. Early in its product launch, the company intends to complement its retail presence with a comprehensive, omnichannel e-commerce marketing campaign. Subsequently, it will expand its customer base with additional product lines, geographical expansion and, perhaps, tuck-in acquisitions.

Clarus projects Rritual's sales in 2021 to reach CA$5.1 million and more than quadruple to CA$21.2 million in 2022, Ulybyshev relayed.

The company completed an initial public offering in March 2021 from which it generated $6 million in gross proceeds. It intends to use those funds to develop additional products, expand operationally and carry out various marketing initiatives to build brand awareness and garner sales. Rritual has about $6 million in cash, enough, Ulybyshev purported, to see it through 12 months of operations.

"Between additional North American store penetration, online expansion and the launch of new product lines, we see substantial upside potential to our current revenue estimates and view Rritual as an attractive growth story for investors looking to gain exposure to a large and rapidly growing functional food and beverages market," Ulybyshev concluded.


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Disclosures from Clarus Securities, Rritual Superfoods Inc., March 12, 2021

Clarus Securities Equity Research Disclosures
Within the last 24 months, Clarus Securities Inc. has managed or co-managed a public offering of securities of the Company. Within the last 24 months, Clarus Securities Inc. has received compensation for investment banking services with respect to the securities of the Company.
The analyst has visited the Company's mining operations in Mexico. Partial payment or reimbursement was received from the issuer for the associated travel costs.

The research analyst and/or associates who prepared this report are compensated based upon (among other factors) the overall profitability of Clarus Securities and its affiliate, which includes the overall profitability of investment banking and related services. In the normal course of its business, Clarus Securities or its affiliate may provide financial advisory and/or investment banking services for the issuers mentioned in this report in return for remuneration and might seek to become engaged for such services from any of such issuers in this report within the next three months. Clarus Securities or its affiliate may buy from or sell to customers the securities of issuers mentioned in this report on a principal basis. Clarus Securities, its affiliate, and/or their respective officers, directors or employees may from time to time acquire, hold or sell securities discussed herein, or in related securities or in options, futures or other derivative instruments based thereon.

Each Clarus Securities research analyst whose name appears on the front page of this research report hereby certifies that (i) the recommendations and opinions expressed in the research report accurately reflect the research analyst’s personal views about the Company and securities that are the subject of this report and all other companies and securities mentioned in this report that are covered by such research analyst and (ii) no part of the research analyst’s compensation was, is, or will be directly or indirectly, related to the specific recommendations or views expressed by such research analyst in this report.

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