Get the Latest Investment Ideas Delivered Straight to Your Inbox. Subscribe

News Update


Digital Marketing Platform Creator Signs License, Rewards Agreement with Major Corporation
News Update

Share on Stocktwits


With this deal, Datable Technology adds to its growing customer base of consumer goods companies.

In a news release, Datable Technology Corp. (DAC:TSX.V; TTMZF:OTCMKTS) announced it signed a deal with a leading advertising agency to provide a PLATFORM³ license and digital rewards to one of the agency's clients, a "leading global provider of health, hygiene and home products."

"This agreement adds another global consumer goods company to our growing customer base of companies using PLATFORM³ to enable rewards and engagement to create consumer loyalty. These global consumer goods companies have very large annual marketing budgets. Our accelerated growth in revenues has been largely due to our customers allocating a larger budget to connect directly with consumers using PLATFORM³," Datable CEO Rob Craig said in the release.

"Like many of our customers, this Customer sells most of its consumer products through grocery and convenience stores, which are expected to remain open during the COVID-19 crisis," added Craig.

Per the agreement, Datable will provide certain modules of PLATFORM³, its digital marketing suite, and a digital rewards offering. The latter will be a program in which consumers will be rewarded for purchasing a qualifying dollar amount of the ad client's baby formula products at a national retailer in Canada. The program will start sometime in 2020 and will be in effect for one year.

Datable signed 17 new agreements year to date, "which together with existing license agreements signed in prior periods represent contracted revenues of over $3.3 million of which approximately 70% expected to be recognized in 2020. This includes the largest the largest agreement in Datable's history under which a leading provider of household products has contracted for approximately $1,000,000 in license fees and rewards in 2020 with a projected increase to over $4 million in 2021," the firm reported.


1) Doresa Banning compiled this article for Streetwise Reports LLC and provides services to Streetwise Reports as an independent contractor. She or members of her household own securities of the following companies mentioned in the article: None. She or members of her household are paid by the following companies mentioned in this article: None.
2) The following companies mentioned in this article are billboard sponsors of Streetwise Reports: None. Click here for important disclosures about sponsor fees. As of the date of this article, an affiliate of Streetwise Reports has a consulting relationship with Datable Technology. Please click here for more information.
3) Comments and opinions expressed are those of the specific experts and not of Streetwise Reports or its officers. The information provided above is for informational purposes only and is not a recommendation to buy or sell any security.
4) The article does not constitute investment advice. Each reader is encouraged to consult with his or her individual financial professional and any action a reader takes as a result of information presented here is his or her own responsibility. By opening this page, each reader accepts and agrees to Streetwise Reports' terms of use and full legal disclaimer. This article is not a solicitation for investment. Streetwise Reports does not render general or specific investment advice and the information on Streetwise Reports should not be considered a recommendation to buy or sell any security. Streetwise Reports does not endorse or recommend the business, products, services or securities of any company mentioned on Streetwise Reports.
5) From time to time, Streetwise Reports LLC and its directors, officers, employees or members of their families, as well as persons interviewed for articles and interviews on the site, may have a long or short position in securities mentioned. Directors, officers, employees or members of their immediate families are prohibited from making purchases and/or sales of those securities in the open market or otherwise from the time of the interview or the decision to write an article until three business days after the publication of the interview or article. The foregoing prohibition does not apply to articles that in substance only restate previously published company releases. As of the date of this article, officers and/or employees of Streetwise Reports LLC (including members of their household) own securities of Datable Technology, a company mentioned in this article.

Want to read more about Technology investment ideas?
Get Our Streetwise Reports Newsletter Free and be the first to know!

A valid email address is required to subscribe