In a news release, Datable Technology Corp. (DAC:TSX.V) announced that its suite of digital marketing applications, PLATFORM3, is "delivering value for customers and driving sales growth for Datable."
PLATFORM3, sold as software-as-a-service, collects and organizes consumer demographic, behavioral and purchasing data from ongoing digital engagement.
"Datable's customers are large consumer brands that use PLATFORM3 to connect directly with consumers, drive incremental revenues by promoting initial purchases and increasing purchase frequency, and to enhance loyalty via rewards and ongoing engagement," the release stated.
In the past year, the company reported that it had "extended and deepened its differentiation in the market by launching a break-through feature on PLATFORM3 - Dynamic Messaging and Rewards (DMR). This feature is built on an Artificial Intelligence (AI) framework and empowers brands to deploy omnichannel communications, retargeting and contextual rewards to induce consumer purchases based on their previous and ongoing purchase behavior and brand engagement. DMR transforms PLATFORM3 into a self-regulating continuous feedback loop for ongoing sales."
For it PLATFORM3 4.0, Datable offers various modules, or tools, that help effect customer sales and boost return on investment. The tech firm's modules are "Dynamic Messaging and Rewards, Optical Character Recognition-based purchase receipt scanning and online purchases, Polls and Surveys, Social Engagement and Sharing, Data/Analytics/CRM and mobile/web sites," the release noted.
With those modules, Datable noted, clients can integrate, into their existing system and procedures, the software that is secure, scalable, API adapted and user friendly. They can close the gap between product awareness and purchase. They can engage consumers via multiple channels, online, in the store and via mobile devices. Using collected data, they can repeatedly target consumers for new events, such as sales, via dynamic messaging and rewards offerings.
"PLATFORM3 4.0's DMR module has helped the company secure critical competitive wins, and has accelerated upselling and cross-selling into current clients. Executives of leading consumer brands called out DMR as one of the key reasons for renewing and expanding their licenses with to build the next generation of their rewards and consumer engagement initiatives," the release noted.
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