In a news release, FansUnite Entertainment Inc. (FANS:CSE; FUNFF:OTC) announced that its acquisition target Askott Entertainment made an agreement with The Ear Platform to integrate its casino aggregator technology into Askott's Chameleon gaming platform.
As a result, the business-to-business Chameleon platform will now offer partners additional revenue streams through the hub by affording them access to 6,000-plus casino games. Previously, Askott partners only used Chameleon to launch their own esports betting platforms.
With the deal, Askott gains a highly scalable channel partner. Askott's partners broaden their offerings overall and expand the entertainment options they may offer bettors.
"As a leading provider of B2B betting solutions in the esports market, we are pleased to announce this integration with The Ear Platform which will serve as an additional revenue stream for our partners and a highly scalable channel partner for us," said Scott Burton, CEO of Askott Entertainment. "With the addition of 6,000 casino games, our partners are now in a position to provide additional betting options for their customers while providing a larger product offering to increase customer retention and the lifetime value of each unique user."
"By plugging in our aggregator hub with an esports-focused betting platform, we have opened up an additional channel to distribute thousands of casino games to a growing and new demographic," The Ear Platform's commercial director, Andrei Siomela, said in the release.[NLINSERT]
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