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Roku Stock Rises As It Partners to Stream 'One World: Together at Home'

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Shares of Roku traded 14% higher after the company reported that it has joined up with Global Citizen to stream the global "One World: Together at Home" special on April 18 to pay tribute to the efforts of frontline healthcare workers worldwide in the fight against COVID-19.

Television streaming platform operator Roku Inc. (ROKU:NASDAQ), today announced that "it is partnering with Global Citizen to bring Roku® users One World: Together at Home, a global special that pays tribute to and celebrates frontline healthcare workers." The company explained that the special will include leading global health experts and performances by many of the world's top artists and comedians.

The company noted that the event is scheduled to air on Saturday, April 18 at 8:00 p.m. ET and will be available on the Roku Channel in the U.S., as well as on partner channels on the Roku platform. The firm advised that the show will be available in Canada via BeIN SPORTS XTRA on The Roku Channel and on Crave beginning Sunday, April 19th. Roku users in the U.K. can also tune in through Insight TV or watch on BBC iPlayer and people living in Brazil can access on their Roku devices through Globoplay.

Global Citizen's Co-Founder and CEO Hugh Evans commented, "One World: Together at Home is a moment of unity and a chance to come together that will offer great entertainment to the at-home audience while supporting the organization at the center of the pandemic response...We're extremely excited to have Roku onboard to help share this important message with millions of streamers."

The company stated that the live streaming event is being presented in collaboration with Lady Gaga and hosted by Jimmy Fallon, Jimmy Kimmel, and Stephen Colbert. The global streaming special will feature numerous celebrity appearances and musical performances including Andrea Bocelli, David Beckham, Eddie Vedder, Elton John, John Legend, Keith Urban, Lady Gaga, Paul McCartney, Priyanka Chopra Jonas and Stevie Wonder and many others.

Global Citizen was described by the company as "the world's largest movement of action takers and impact makers dedicated to ending extreme poverty by 2030."

Roku is based in Los Gatos, Calif., and was a pioneer of TV streaming. The firm stated, "we connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers." RokuTV™ products and streaming players are sold in many countries around the world through direct retail sales and licensing arrangements with TV brands and service operators.

Roku has a market capitalization of around $13.6 billion with approximately 120.0 million shares outstanding and a short interest of about 9.2%. ROKU shares opened 3.5% higher today at $117.00 (+$4.00, +3.54%) over yesterday's $113.00 closing price. The stock has traded today between $115.11 and $132.40 per share and is currently trading at $128.86 (+$15.86, +14.04%).

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