NexTech AR Solutions Corp. (NTAR:CSE; NEXCF:OTCQB), stated in a release that "it is pleased to announce that Guillaume Pascual has been hired to serve as Director of 3D/AR Ads."
"Mr. Pascual is coming from regional and global sales and marketing roles in companies such as Apple Inc. (AAPL:NASDAQ), Microsoft Corp. (MSFT:NASDAQ) for seven years and NortonLifeLock Inc. (NLOK:NASDAQ) for seven years. With the hiring of Mr. Pascal, NexTech is beefing up its technology and marketing team as it prepares for substantial growth of its recently launched 3D/AR advertising network," the company stated.
Guillaume Pascual, NexTech's newly appointed director of 3D/AR ads commented, "I am thrilled to embark on my next journey with NexTechAR! NexTechAR has taken an edge in the race with the combination of 3D production services and more recently programmatic display capabilities. They have figured out how to make AR simple, affordable, and scalable. NexTechAR has lifted technical and usability barriers. They are in position to offer and deliver end-to-end campaigns, from a 3D online ad to a product page 'ARitized' interaction. This is a game changer in the industry, and a marketer's dream. I can't wait to lead NexTech's marketing strategy and take online advertising to the next level for brands and customers!"
"We are excited to have Guillaume join our growing tech team and lead our new 3D/AR ad network. Guillaume will take the leadership role in building and expanding our newly formed 3D/AR advertising network by quickly growing its revenue in 2020 and beyond. The opportunity for our Company to take the lead position in this new world of 3D/AR ads is enormous and with Guillaume's deep experience at tech titans like Apple, Microsoft and most recently, NortonLifeLock we feel very confident in our success," remarked the company's CEO Evan Gappelberg.
The company indicated that it is "one of the leaders in the rapidly growing AR industry," which is estimated by Statista to reach $120 billion by 2022. The firm, whose shares commenced trading on the Canadian Securities Exchange in October 2018, describes itself as "the first publicly traded 'pure-play' AR company."
NexTech advised that it is pursuing four separate multi-billion dollar verticals in AR. These include the company's ARitize™ For eCommerce, ARitize™ University, ARitize™ Hollywood Studios and the ARitize™ 3D-AR-360 Advertising Platform.
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