The Dr. Tobias brand is run by Mimi's Rock Corp., an online dietary supplement and wellness firm.
"We've been working closely with the Avivagen team to launch the first Dr Tobias branded product into the companion pet market in the United States. With an ever-expanding companion pet market, we believe that our existing Dr Tobias customers will embrace the opportunity to provide the same high standards in supplements and vitamins to their dogs," said Dave Kohler, CEO of Mimi's Rock Corp."
"We're very excited to bring our high quality supplement for companion animals to this important and growing $10 billion per year market," Avivagen CEO Kym Anthony said in the release. "We believe the combination of Avivagen's OxC-beta technology with Mimi's Rock's expertise in online sales and customer service is a win-win scenario for both enterprises, and look forward to building upon this partnership."
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