NexTech AR Solutions Corp. (NTAR:CSE; NEXCF:OTCQB) announced in a news release that U.S. firearms distributor Davidson's Inc. adopted NexTech's augmented reality (AR) technology for its business-to-consumer and business-to-business segments.
U.S.-based Davidson's was the first to take advantage of Walther's recently expanded agreement with NexTech in which Walther will cover the cost for its Top 25 distributors to implement NexTech's WebAR three-dimensional experience on their websites.
"As Walther introduces us to Davidson's, it really opens up our business model with Walther into their strong base of 5,000 global dealers and retailer network," NexTech CEO Evan Gappelberg said in the release.
"With NexTech's augmented reality platform for eCommerce, Davidson's and other dealers will be able to increase their customer engagement, add to cart rates, and revenue while reducing product returns, all visible and measurable through our real-time analytics dashboard," Gappelberg added. "We are looking forward to continuing to expand our AR value proposition within the firearms industry with product training, which provides huge value and growth opportunities for both of our companies."
Davidson's will incorporate the AR model of Walther's Q5 Match into its online product pages. In addition to Walther, the company distributes the well-known firearms brands of Smith & Wesson, Glock, Browning, Colt, Sig Sauer and others.
"The development and adoption of AR tech will go a long way to allowing customers to truly experience a product before they purchase," Dominic Romito, director of Davidson's web and e-commerce, said in the release.
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