Sproutly Canada Inc. (SPR:CSE; SRUTF:OTCQB) announced in a news release that its subsidiary, Toronto Herbal Remedies, signed its first provincial contract, to supply Alberta Gaming, Liquor & Cannabis (AGLC) with its indoor-grown, dried flower products under its CALIBER brand.
AGLC is the Province of Alberta's wholesaler and operator of AlbertaCannabis.org, its only legal online recreational cannabis store.
"Our supply agreement with AGLC marks the launch of our CALIBER products to recreational consumers throughout one of the largest legal provincial markets in Canada by revenue, validating the demand of our products from customers and retailers across the country," Sproutly CEO and Director Keith Dolo said in the release.
In Alberta, Sproutly will first introduce and market four CALIBER products, its Berry White and Lemon Zkittle strains, in two sizes, the introductory 1 gram and the most popular 3.5 grams.
"We selected to launch CALIBER in Alberta because we believe it has one of the most attractive consumer bases for high-quality craft cannabis flower," Melise Panetta, vice president of marketing and sales, said in the release.
"With over 340 licensed physical cannabis retailers to date, the most out of any Canadian province, our partnership with AGLC will be a fantastic opportunity to seamlessly introduce our 'CALIBER' branded products in an established market, beginning with our premium dried flower portfolio. We look forward to replicating this success in additional markets across Canada," Dolo stated.
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