NexTech AR Solutions Corp. (NTAR:CSE; NEXCF:OTCQB) announced in a news release it landed a new client, JumpBall, interested in its WebAR (augmented reality) e-commerce solution.
As JumpBall is an urban basketball apparel retailer, this deal constitutes the first for NexTech with an apparel business. The firm's CaptureAR technology allows for easy creation of clothing in three dimensions. All it takes is 4K video capability on a cellphone and NexTech's platform.
"With NexTech AR, we see a huge opportunity to begin a new game, and to be an early adopter of AR in the apparel industry future," JumpBall Founder and CEO Danny Essix said in the release. "JumpBall is confident that partnering with NexTech AR will not only elevate our brand but blaze a way for other organizations to follow suit."
"We are excited to welcome JumpBall Apparel as a client," NexTech AR CEO Evan Gappelberg said. "By investing into augmented reality, JumpBall has positioned itself as an apparel leader. From enhancing customer engagement with their products, dramatically increasing add to cart rates and by lowering product returns, we are confident that JumpBall will benefit greatly from our AR technology."
"With our new CaptureAR technology, NexTech has moved augmented reality into the forefront as an essential tool for online apparel retailers allowing them to sell more product. Today's announcement reflects NexTech's deepening commitment to the fashion and apparel sector, a $1.5 trillion marketplace which we intend to dominate," Gappelberg added.
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