Get the Latest Investment Ideas Delivered Straight to Your Inbox. Subscribe

News Update


AR Tech Firm to Collaborate with Google on 3D Ad Platform
News Update

Share on Stocktwits


The partnership could put both companies at the forefront of the emerging 3D-AR market.

NexTech AR Solutions Corp. (NTAR:CSE; NEXCF:OTCQB) announced in a news release that it is partnering with Google to develop a series of three-dimensional (3D) ads for Google's clients.

"We are excited to be working directly with Google on their new 3D ads platform which is the first step in bringing fully immersive AR ads to market expected to launch in 2020. Companies are looking for ways to rapidly transform 2D assets to 3D assets for advertising, eCommerce and training," NexTech CEO Evan Gappelberg said in the release.

"With our state of the art 3D capture capabilities, NexTech is the first AR company to offer the industry’s first end-to-end solution for advertisers and brands from the creation of 3D assets, online 3D display ads, WebAR 3D product views, 3D shopping experiences, and ultimately leading to the purchasing of goods all in a frictionless and seamless 3D virtual environment. Our 3D-AR solutions work incredibly well with all major platforms and add tremendous value providing rich product experience to online shoppers who are craving more and more when making online purchasing decisions," Gappelberg added.

NexTech will employ its 3D asset creation technology, previously used for WebAR clients, to create content for Google's new 3D "Swirl ads" platform, available via Google's display and video 360 formats.

With the platform, brands will be able to incorporate their existing 3D assets into the ads. "Swirl brings 3D assets to display advertising on the mobile web, which can help educate consumers before making a purchase," according to Google, the release noted. "They can directly zoom in and out, rotate a product or play an animation."

The next step in this collaboration, which is expected to be done over the next 30 days, is for NexTech to build the requisite 3D assets that are compatible with Google's 3D display process. This will entail creating the 3D assets, developing a creative around them, publishing them in DV360 and then monitoring how they do.


1) Doresa Banning compiled this article for Streetwise Reports LLC and provides services to Streetwise Reports as an independent contractor. She or members of her household own securities of the following companies mentioned in the article: None. She or members of her household are paid by the following companies mentioned in this article: None.
2) The following companies mentioned in this article are billboard sponsors of Streetwise Reports: NexTech AR. Click here for important disclosures about sponsor fees. As of the date of this article, an affiliate of Streetwise Reports has a consulting relationship with NexTech AR. Please click here for more information.
3) Comments and opinions expressed are those of the specific experts and not of Streetwise Reports or its officers. The information provided above is for informational purposes only and is not a recommendation to buy or sell any security.
4) The article does not constitute investment advice. Each reader is encouraged to consult with his or her individual financial professional and any action a reader takes as a result of information presented here is his or her own responsibility. By opening this page, each reader accepts and agrees to Streetwise Reports' terms of use and full legal disclaimer. This article is not a solicitation for investment. Streetwise Reports does not render general or specific investment advice and the information on Streetwise Reports should not be considered a recommendation to buy or sell any security. Streetwise Reports does not endorse or recommend the business, products, services or securities of any company mentioned on Streetwise Reports.
5) From time to time, Streetwise Reports LLC and its directors, officers, employees or members of their families, as well as persons interviewed for articles and interviews on the site, may have a long or short position in securities mentioned. Directors, officers, employees or members of their immediate families are prohibited from making purchases and/or sales of those securities in the open market or otherwise from the time of the interview or the decision to write an article until three business days after the publication of the interview or article. The foregoing prohibition does not apply to articles that in substance only restate previously published company releases. As of the date of this interview, officers and/or employees of Streetwise Reports LLC (including members of their household) own securities of NexTech AR, a company mentioned in this article.

Want to read more about Technology investment ideas?
Get Our Streetwise Reports Newsletter Free and be the first to know!

A valid email address is required to subscribe