NexTech AR Solutions Corp. (NTAR:CSE; NEXCF:OTCQB) announced in a news release that it is partnering with Google to develop a series of three-dimensional (3D) ads for Google's clients.
"We are excited to be working directly with Google on their new 3D ads platform which is the first step in bringing fully immersive AR ads to market expected to launch in 2020. Companies are looking for ways to rapidly transform 2D assets to 3D assets for advertising, eCommerce and training," NexTech CEO Evan Gappelberg said in the release.
"With our state of the art 3D capture capabilities, NexTech is the first AR company to offer the industry’s first end-to-end solution for advertisers and brands from the creation of 3D assets, online 3D display ads, WebAR 3D product views, 3D shopping experiences, and ultimately leading to the purchasing of goods all in a frictionless and seamless 3D virtual environment. Our 3D-AR solutions work incredibly well with all major platforms and add tremendous value providing rich product experience to online shoppers who are craving more and more when making online purchasing decisions," Gappelberg added.
NexTech will employ its 3D asset creation technology, previously used for WebAR clients, to create content for Google's new 3D "Swirl ads" platform, available via Google's display and video 360 formats.
With the platform, brands will be able to incorporate their existing 3D assets into the ads. "Swirl brings 3D assets to display advertising on the mobile web, which can help educate consumers before making a purchase," according to Google, the release noted. "They can directly zoom in and out, rotate a product or play an animation."
The next step in this collaboration, which is expected to be done over the next 30 days, is for NexTech to build the requisite 3D assets that are compatible with Google's 3D display process. This will entail creating the 3D assets, developing a creative around them, publishing them in DV360 and then monitoring how they do.
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