NexTech AR Solutions Corp. (NTAR:CSE; NEXCF:OTCQB) announced in a news release it agreed to ARitize, or provide three-dimensional (3D) product models, for BRNT Designs, which makes distinctive cannabis accessories.
NexTech will convert BRNT Designs' offerings, which include pipes, ashtrays, rolling trays and storage jars, from two-dimensional images into interactive 3D augmented reality models that will be featured on BRNT's website and its showroom app. People viewing the products will be able to rotate them 360 degrees and digitally place them in their environment to "understand the quality of craftsmanship and artistic vision of each piece before purchase," the release noted.
"The growth of the legal cannabis market has consumers looking to replace or upgrade their accessories, seeking a more personalized consumption experience that matches them individually," NexTech CEO Evan Gappelberg said in the release. "As such, accessories manufacturers need to match that experience at retail, to best showcase their products to consumers. What better way than with AR?"
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