For one, Sproutly had the CALIBER brand logo and packaging designed. The end result is "distinctive and appealing to the cannabis connoisseur as well as reflective of the premium nature of the brand," the release noted.
Two, the company established the manufacturing process for CALIBER. Production and harvesting are both being done at the THR facility, where climate-control technology and specific methods deliver pharma-grade products.
As for packaging, it too will take place at the THR facility. Sproutly will sell its CALIBER flower in 1, 3.5 and 7 gram units.
After the cannabis enterprise receives its recreational cannabis sales license but before it starts distributing CALIBER, it intends to initiate a marketing campaign that will educate and inform consumers and retailers about the merchandise, the brand and the vision behind it.
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