NexTech AR Solutions Corp. (NTAR:CSE; NEXCF:OTCQB) announced in a news release it signed a reseller agreement with Foottraffik, a cannabis dispensary marketing agency that helps attract people to clients' websites and retail stores.
Through this arrangement, Foottraffik will market NexTech's augmented reality (AR) e-commerce solutions to the agency's 125-plus clients, including Clear Choice, Remedy, Have a Heart and The Higher Path.
Specifically, Foottraffik will resell NexTech's AR Dispensary E-commerce platform, its three-dimensional (3D) advertising capabilities and its virtual AR showrooms. Its AR Dispensary product encompasses AR technology and 3D 360-degree images to provide online shoppers a unique experience, and it only takes integrating some code into a dispensary's website to use. NexTech's platform also allows for online ordering and pick-up or, where legal, delivery.
"We believe the combination of Foottraffik's industry expertise and vast client network provides an optimal vehicle for distribution of our technology on a broader scale while empowering dispensaries to increase sales and provide a more complete customer experience," NexTech CEO Evan Gappelberg said in the release.
Foottraffik CEO Guillermo Bravo said, also in the release, "Digital marketing, AR and artificial intelligence are the trifecta in the new era of cannabis. We are pleased to unite NexTech AR and Foottraffik in a partnership that will augment the reality of the cannabis industry through innovative technology and immersive consumer experiences."
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