Sproutly Canada Inc. (SPR:CSE; SRUTF:OTCQB) announced in a news release it has a new cannabis brand for the recreational market called CALIBER, "designed for the cannabis connoisseur and delivered via the company's craft cannabis flower production."
"It is our belief that there is an opportunity within the consumer space for a premium brand backed by consistent and superior product quality," Vice President of Marketing and Sales Melise Panetta said in the release.
Under the CALIBER brand, Sproutly will market small-batch flower and smokable products produced at its Toronto Herbal Remedies facility.
Once the company receives a sales license from Health Canada, it intends to launch a campaign for CALIBER that would feature production information and education and provide the vision behind and the highlights of the brand.
"CALIBER is targeted to adults who are looking for a brand distinguished by its consistently premium quality flower and smokable products. As consumers begin to navigate the newly legalized recreational cannabis market, it is our belief that there is an opportunity within the consumer space for a premium brand backed by consistent and superior product quality," Melise Panetta, vice president of marketing and sales, stated.
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