NexTech AR Solutions Corp. (NTAR:CSE; NEXCF:OTCQB) launched a platform that enables legal cannabis sellers to showcase their products in an augmented reality (AR) and three-dimensional (3D) 360-degree photography experience, the company announced in a March 12 news release.
The company explained that its "AR Dispensary"—the name of the platform—provides legal cannabis dispensaries a technology tool to empower customers and potential customers to educate themselves before entering a dispensary, where the traditional education on the potential health benefits of cannabis has taken place.
"When people are planning to make a purchase both in-store and online, many are using the internet to research products to ensure they're making the right purchasing decision. We do it with clothes, electronics, and other consumer goods—why should cannabis be any different?" asked NextTech CEO Evan Gappelberg.
Besides enabling an AR and 3D preview of cannabis products, the AR Dispensary supports features for online ordering and pickups or deliveries to markets that allow it, "creating a complete digital dispensary experience," according to the company.
"Whether a dispensary's goal is to educate customers on potential health benefits of cannabis or simply increase sales, AR Dispensary provides the interactive online experience consumers crave that drives brand loyalty and awareness," Gappelberg commented.
Worldwide spending on legal cannabis is expected to reach $57 billion by 2027, recalled NextTech. "On-demand interactive AR experiences are the next step towards improving customers' path to purchase," it stated.
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