Get the Latest Investment Ideas Delivered Straight to Your Inbox. Subscribe

News Update


Augmented Reality Platform Builder Buys Photography Software Firm
News Update

Share on Stocktwits


This is the tech company's second e-commerce-focused acquisition so far in 2019.

NexTech AR Solutions Corp. (NTAR:CSE;NEXCF:OTC) announced in a news release it continues its growth strategy with the acquisition of Hoot, whose software allows for three-dimensional (3D) and 360-degree merchandise photography with spin and zoom features. Specifically, Hoot's platform converts a two-dimensional image into a 3D object that can be fully rotated.

NexTech will add the Hoot platform to its own augmented reality technologies that it offers to online retailers.

Installing the Hoot capability on a website only requires adding some code. Integration into the e-commerce platforms of Amazon, Yahoo, BigCommerce, Magento, Shopify and Squarespace also is possible but with no code needed.

Some consumers are already familiar with Hoot as it has been part of the online experience with certain brands, including as Reef, Biltwell and JLab Audio.

"Brands need to focus on providing an online shopping experience that is as personal and interactive as what a customer would get in a physical store," CEO Evan Gappelberg said in the release. "With this acquisition added to our technology stack, retailers can do exactly that."


1) Doresa Banning compiled this article for Streetwise Reports LLC and provides services to Streetwise Reports as an independent contractor. She or members of her household own securities of the following companies mentioned in the article: None. She or members of her household are paid by the following companies mentioned in this article: None.
2) The following companies mentioned in this article are billboard sponsors of Streetwise Reports: NexTech AR Solutions. Click here for important disclosures about sponsor fees.
3) Comments and opinions expressed are those of the specific experts and not of Streetwise Reports or its officers. The information provided above is for informational purposes only and is not a recommendation to buy or sell any security.
4) The article does not constitute investment advice. Each reader is encouraged to consult with his or her individual financial professional and any action a reader takes as a result of information presented here is his or her own responsibility. By opening this page, each reader accepts and agrees to Streetwise Reports' terms of use and full legal disclaimer. This article is not a solicitation for investment. Streetwise Reports does not render general or specific investment advice and the information on Streetwise Reports should not be considered a recommendation to buy or sell any security. Streetwise Reports does not endorse or recommend the business, products, services or securities of any company mentioned on Streetwise Reports.
5) From time to time, Streetwise Reports LLC and its directors, officers, employees or members of their families, as well as persons interviewed for articles and interviews on the site, may have a long or short position in securities mentioned. Directors, officers, employees or members of their immediate families are prohibited from making purchases and/or sales of those securities in the open market or otherwise from the time of the interview or the decision to write an article until three business days after the publication of the interview or article. The foregoing prohibition does not apply to articles that in substance only restate previously published company releases. As of the date of this article, officers and/or employees of Streetwise Reports LLC (including members of their household) own securities of NexTech AR Solutions, a company mentioned in this article.

Want to read more about Technology investment ideas?
Get Our Streetwise Reports Newsletter Free and be the first to know!

A valid email address is required to subscribe