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Gold Wedding Bands Get Dumped for Tungsten

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"Skyrocketing gold prices have jewelers and cash-strapped couples clamoring for wedding bands made of less expensive metals."

CNN Money, Parija Kavilanz

Forget about sentimentality and tradition.

Skyrocketing gold prices have jewelers and cash-strapped couples clamoring for wedding bands made of less expensive metals like tungsten, cobalt and even stainless steel.

Over the past three months, tungsten, a steel-gray hard metal, has become an increasingly popular choice over gold with wedding band shoppers at Blue Nile, said John Baird, public relations director with the online jewelry seller.

"The response to our recent men's tungsten collection was immediate," said Baird, adding that the company subsequently debuted a men's Titanium wedding band collection in July. . .View Full Article

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