Consumers Still Clueless About Energy Efficiency


"Survey shows people participating in utility-sponsored energy management programs are saving negligible amounts of money."

Clean Beta, William Pentland

Consumers are eager to cut energy costs but are clueless about their options for doing so, according to a new survey from the Consumer Electronics Association.

The survey, which CEA conducted in April with more than 1,000 respondents, also suggested that people participating in energy-management programs sponosored by electric utilities are saving negligible amounts of money on their monthly bills compared to non-participating consumers.

"Consumers are interested in how electricity management programs could reduce their monthly electric bills," said Steve Koenig, director of industry analysis for CEA. "However, our survey found there is little difference in the bills of those enrolled in electricity management programs and those who are not."

The CEA surveyed 1,250 adults to assess consumer awareness and attitudes toward energy management and, in particular, how energy efficiency gains in consumer electronics products have changed purchasing habits.

More than half of consumers expressed interest in participating in utility-sponsored energy-management programs, especially programs that allowed them to manage energy consumption through devices in the home or an online portal.

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