Gold and Silver for Tsunami Victims


"Jewelers for Japan asks jewelers and consumers to donate scrap gold and silver jewelry, in lieu of cash."

Jewelers for Japan, a fundraising organization set up to help the victims of last month's combined earthquake and tsunami in Japan, has been launched by a group of individuals and organizations in the jewelry industry.

Unlike most fundraising groups, Jewelers for Japan is asking jewelers and consumers around the country to donate scrap gold and silver jewelry, in lieu of cash.

Through an agreement with refiner Rio Grande, of Albuquerque, NM, Jewelers of Japan has arranged for donated scrap gold and silver to be refined and converted to cash without a refining fee.

All proceeds are sent by Rio Grande directly to the American Red Cross, to help in its Japan relief effort. The effort is co-chaired by Julianne Paulsen CEO of Viaggio Bracelet and retail store "Rocks the Jewelers," Virginia, MN; and online jewelry-industry pioneer Jacques Voorhees, of VeriChannel, LLC in Colorado.

In addition to seeking donations from jewelers alone, the organization's website also provides step-by-step advice on how jewelers can arrange donations from their local community, via an outreach program that invites consumers to donate unwanted gold and silver jewelry, via local stores.

"This is something our industry can do that will make a difference. We all have scrap gold and silver. Rather than just send it in for a check, let's send it in for the benefit of those in Japan who have lost everything, including their loved ones. Personally, I can't think of anything better we could do with our scrap gold and silver."

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