Co. Expands Successful Demographic Tech at Music Events

Canada-based retail and technology marketing company VSBLTY Groupe Technologies Corp. (VSBY:CSE; VSBGF:OTC; 5VS:FSE) is making it easier for entertainment and sports venues to get accurate audience demographics at events for targeted advertising.

The company has been working with Winkel Media and two global beverage brands to extend their audience measurement capabilities with VSBLTY's technology, which has been successfully used at two recent music events.

The success "underscores the immense potential of our technology in providing actionable insights to our clients," VSBLTY Chief Executive Officer Jay Hutton said. "Not only do the results open the door for a new, untapped revenue stream, but the commitment to additional deployments is a testament to the value we bring in helping brands understand their audience better."

VSBLTY's main products include DataCaptor, VisionCaptor, VSBLTY Vector and VSBLTY Metrics. Its Proactive Digital Display transforms retail and public spaces, as well as place-based media networks, with software-as-a-service (SaaS) based audience measurement and security software that uses artificial intelligence (AI) and machine learning. Its technology also integrates with QR codes and mobile apps.

Retailers and brand builders can identify customer habits and even individual customers with VSBLTY's technology, providing tailored multimedia experiences from end to end along the buying journey in brick-and-mortar locations.

The Catalyst: Connecting With the Right Customers

At the 2020 Rose Bowl game, VSBLTY conducted an audience study with its VisionCaptor and DataCaptor products. The technology counted fans, documented their age and sex, and recorded what they watched on video screens and for how long.

"Knowledge of the male-female attendance ratio will enable sports and entertainment venue operators to better plan the ratio of male-oriented content to female-oriented messaging," the company said on its website. "That same ratio information will help advertising sponsors decide what kind of messaging will work best at specific events."

In posts last summer, Technical Analyst Clive Maund wrote that "there is almost zero downside" to the stock.

Results of the study showed that segmenting messages by length can improve viewership.

"Short messages should be near venue entrances, while longer content should be placed where people are more likely to dwell," VSBLTY said.

Why is all this important to companies? Accurate demographic data like those provided by VSBLTY can help connect them to the right customers, Business News Daily reported.

"That makes finding the people most likely to want your products and services a lot easier and less expensive," author Mark Fairlie wrote.

VSBLTY's DataCaptor leverages camera and sensor technology through AI tools, enabling real-time analytics and anonymous audience data. Its VisionCaptor Content Management System provides a variety of capabilities for bringing proximity-aware, interactive brand messaging to life on any digital screen. These two key technologies are deployed together to create custom brand experiences for users.

VSBLTY Vector is the company's security-focused software, which makes customers' existing video cameras "smarter" with real-time facial recognition and weapon detection.

Joint Venture Coming Off Record Quarter

VSBLTY recently reported its joint-venture partnership with Winkel had closed a record quarter, posting an 85% increase in programmatic media sales from October to December 2023.

Winkel is an in-store media technology company that is a joint venture of VSBLTY, its Latin American partner Retailigent Media, and Anheuser-Busch InBev. It developed the first retail digital out-of-home (DOOH) network in Latin America.

According to VSBLTY, Winkel has deployed VSBLTY's advanced facial detection technology, integrating machine learning with cameras and digital displays in stores to anonymously gather customer demographics, including age and gender and how long they view ads.

In another post in August, Maund said he was staying long on the stock and rated VSBLTY "even more of a Buy than when we first looked at it."

In January, VSBLTY reported it is also enhancing its cutting-edge object recognition software in collaboration with a major global brewing company, where its technology is helping authenticate product identification and streamline inventory management for better real-time analysis and reporting.

"We look forward to receiving the data that will demonstrate the value of our technology. The project will be funded by a major global brewery, and this investment provided demonstrates the industry's continued confidence in VSBLTY's AI software and the future of VSBLTY's Store as a Medium, that BGC identifies as a US$100 billion addressable market," the press release stated. 

In posts last summer, Technical Analyst Clive Maund wrote that "there is almost zero downside" to the stock.

"You could make many times your investment, and since the technicals indicate that the chance of this happening is better than 50:50, it is considered to be a worthwhile calculated risk," Maund noted.

In another post in August, Maund said he was staying long on the stock and rated VSBLTY "even more of a Buy than when we first looked at it."

According to Reuters, 2.01% of VSBLTY's stock is held by management and insiders. Director Thomas Hayes has 0.76%; co-founder, CEO, and president Hutton has 0.36%; and CTO Gary Gibson has 0.28%.

Ownership and Share Structure

Strategic investor Actus Interactive Holdings Inc., within which Hutton has a minority interest, has 2.26%, and about 0.40% is with institutional investor Palos Management Inc.

The rest is with retail investors.

VSBLTY had a market cap of CA$3.84 million, with 48.5 million shares outstanding. It trades in a 52-week period between CA$2.10 and CA$0.075.

Important Disclosures:

1. VSBLTY Groupe Technologies Corp. has a consulting relationship with an affiliate of Streetwise Reports, and pays a monthly consulting fee between US$8,000 and US$20,000.
2. As of the date of this article, officers and/or employees of Streetwise Reports LLC (including members of their household) own securities of VSBLTY Groupe Technologies Corp.
3. Steve Sobek wrote this article for Streetwise Reports LLC and provides services to Streetwise Reports as an employee.
4.  This article does not constitute investment advice and is not a solicitation for any investment. Streetwise Reports does not render general or specific investment advice and the information on Streetwise Reports should not be considered a recommendation to buy or sell any security. Each reader is encouraged to consult with his or her personal financial adviser and perform their own comprehensive investment research. By opening this page, each reader accepts and agrees to Streetwise Reports' terms of use and full legal disclaimer. Streetwise Reports does not endorse or recommend the business, products, services or securities of any company. 

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