SaaS Leader Unlocks Massive Gains for U.S. Musicians

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Amaze Holdings Inc. (AMZE:NYSE), a company focused on creator-powered commerce, announced a partnership with Jamvana on May 1, aimed at simplifying how musicians create and sell merchandise online. Jamvana is a platform focused on supporting independent musicians and record labels through music distribution, publishing administration, and promotional services. Through this collaboration, Amaze will enable Jamvana artists to easily set up and manage online merchandise storefronts.

Aaron Day, CEO of Amaze, stated in the news release, "Collaborating with Jamvana demonstrates Amaze's continued commitment to partnering with members of the creator economy to help them achieve success." Robert Leigh, CEO and Founder of Jamvana, added, "This partnership unlocks new opportunities for artists to not only distribute their music but to build meaningful brands and monetize their passions in ways that were never possible before."

The partnership reflects Amaze's wider strategy of connecting creators and fans, enhancing the experience on both sides through merchandise offerings. Amaze has been working to provide clear pathways for creators to earn revenue, addressing common challenges such as shifting social media algorithms, high e-commerce risks, and the authenticity costs associated with brand partnerships. The announcement builds on Amaze's growing track record, which includes more than 12.3 million unique stores in its marketplace attracting more than 1.2 billion visitors to date. 

Industry data underscores the opportunity as the global creator economy is expected to grow into a US$480 billion market by 2027, according to a Goldman Sachs report. Amaze's partnership with Jamvana adds another layer to its expanding portfolio of services, further anchoring the company's position in a rapidly evolving space where creators increasingly influence the entire customer journey.

Growth of SaaS and the Creator Economy

ClickZ wrote on March 1 that the creator economy has evolved beyond lifestyle content, with brands increasingly integrating creators into performance-driven marketing strategies. The analysis indicated that retail media networks and creator partnerships were reshaping brand marketing by combining influencer credibility with precise ad targeting. Digiday executives cited by ClickZ reported that retail media-driven influencer campaigns could increase sales by 20 to 40%, while Northwestern University and LTK data showed that 82% of retail media networks included creator partnerships.

According to Precedence Research on April 8, the global software as a service (SaaS) market was projected to expand from US$408.21 billion in 2025 to approximately US$1,251.35 billion by 2034, representing a compound annual growth rate (CAGR) of 13.32%. Researchers noted that the SaaS sector has been driven by the need for efficiency, transparency, and accountability in business operations. SaaS models allow customers to access application software through the cloud, with providers managing and maintaining the software and supporting infrastructure.

Precedence also highlighted that North America accounted for 46% of the SaaS market share in 2024, with the United States projected to grow from US$115.82 billion in 2024 to US$412.14 billion by 2034. The report identified the private cloud segment as holding a 44% market share in 2024, while the large enterprise segment generated the highest share at 62%. The SaaS market's growth has been influenced by organizations adopting multi-cloud strategies, developments in quantum computing, and applications of blockchain technology.

In a May 2 article, RouteNote reported that more than 1.5 million Americans were earning a full-time living as digital creators or social media influencers, according to the Interactive Advertising Bureau (IAB). This figure marked an eightfold increase over the past five years. David Cohen, CEO of the IAB, stated, "The creator economy has clearly become a major factor in the digital growth story, driving spend, engagement, culture, and of course, employment." The IAB noted that the creator sector's expansion has contributed significantly to the broader rise in internet-dependent employment across the United States.

Amaze's Strategic Momentum and Expansion Outlook

The company has completed key geographic expansion phases, including launches in Mexico and Australia, and has begun scaling its presence in Europe and India. Amaze is advancing Phase 2 of its Adobe integration and preparing for a relaunch of its Teespring marketplace, aiming to enhance global customer acquisition.

Investor confidence has been bolstered by notable backers such as Sam Altman (OpenAI), Jerry Murdock (Insight Partners), and Arjun Sethi (Tribe Capital). Altman commented in April 2023, "The company is making tremendous strides forward in the creator space, and I'm excited to join the team." Meanwhile, Sethi noted, "Our analysis of growth and user engagement showed that Amaze customers recognize this value and keep coming back."

These combined initiatives highlight Amaze's commitment to innovation, financial discipline, and scaling opportunities within the global creator economy, setting the stage for potential long-term growth.

Ownership and Share Structure

According to the company, approximately 30.8% of Amaze Holdings Inc. is held by management and insider stakeholders. Key shareholders include Rick Nechio (9.4%), Nina Dobrev (8.7%), Julianne Hough (7.2%), and Stephen Edgar Apolant (4.8%). Roughly 3.5% is institutionally held, while the remainder is owned by retail investors. 

Amaze currently has 16.71 million shares outstanding and approximately 11.56 million shares in the public float. As of May 2025, the company's market capitalization stands at approximately $8 million, with a 52-week trading range between $0.25 and $1.25.