Don't Forget To
Rate This Article

Get the Latest Investment Ideas Delivered Straight to Your Inbox. Subscribe


Tech Startup Not Dabbling in Dabbl Acquisition

Share on Stocktwits


A Vancouver-based tech startup decides to protect its shareholders versus following through on an acquisition that would have ultimately created company-threatening dilution.

Datable Technology Corp. (DAC:TSX.V; TTMZF:OTCQB) a Vancouver-based software developer that collects and manages consumer data on its proprietary platform, known as Platform 3, has decided to kill its bid to buy Adjoy Inc., makers of the Dabbl app, saying the money needed for the deal would be too dilutive to shareholders.

Dabbl is a mobile app where users complete interactive games and videos in exchange for gift cards. The app claims it’s had more than 200 million brand interactions with the roughly 1.3 million users who have downloaded it.

Datable signed a “resale agreement” with Adjoy in September 2021 that saw Datable sell brand activations to consumers goods companies on Dabbl’s network in exchange for a percentage of the revenue.

In late November, Datable signed a non-binding letter of intent (LOI) to acquire all of Adjoy and Dabbl. The deal was subject to the usual due diligence and a financing of at least CA$2.5 million (CA$2.5M). Today officially marks the end of that agreement.

“Overall, the market response to Dabbl and that model was really good for us, so on that side of the business it looked like a good fit. Where things fell apart was in the numbers,” explained Datable CEO Robert Craig. “It looked like we were going to need closer to CA$5M than CA$2.5 million and to raise that in the market today, we weren’t comfortable with the dilution.”

Shares in Datable have come down from CA$0.08 at the time the LOI was signed in November, to $0.025 on March 3.

Craig said that during its due diligence review, Datable put Adjoy through an audit and found that its margins were not high enough to justify the acquisition cost.

“We thought we could raise $2.5M to take care of both companies going forward but when we looked at the actual gross profit margins that they were getting, historically, and the leap they had to make in 2022 (to justify the cost), we just didn’t believe they could make that leap,” Craig says.

While Datable elected not to proceed with the Dabbl acquisition, Craig still sees the potential to continue working with Dabbl and other sources of first-party consumer data.

Datable’s business model is built on recent changes in online consumer privacy laws and regulations that limit consumer tracking and cookies. Datable’s Platform 3 lets its customers collect, analyze, and monetize first-party, opt-in consumer data, while rewarding the consumers who buy things and engage with those brands.

Datable’s revenue grew a healthy 77% last year to about CA$3.5M, up from CA$1.9M in 2020.

Datable has close to CA$3M in revenue already booked for 2022, with more expected throughout the year. Meanwhile, its gross margin is expected to fatten to 50%, a 25% increase over 2021.

“The company itself is a growth story. We are on a good track right now and we want to accelerate that growth with acquisitions, absolutely, but we don’t want to upset the apple cart. We want to make sure we are not disrupting our core business,” Craig told Streetwise.

Datable employs 30 to 40 full-time staff and contractors. It has a market cap of about CA$3.8M with roughly 155 million shares outstanding.

Want to be the first to know about interesting Technology investment ideas? Sign up to receive the FREE Streetwise Reports' newsletter. Subscribe


1) Brian Sylvester compiled this article for Streetwise Reports LLC and provides services to Streetwise Reports as an independent contractor. He or members of his household own securities of the following companies mentioned in the article: None. He and members of his household are paid by the following companies mentioned in this article: None. His company has a financial relationship with the following companies referred to in this article: None.
2) The following companies mentioned in this article are billboard sponsors of Streetwise Reports: Data Technology Corp. Click here for important disclosures about sponsor fees. The information provided above is for informational purposes only and is not a recommendation to buy or sell any security.
3) The article does not constitute investment advice. Each reader is encouraged to consult with his or her individual financial professional and any action a reader takes as a result of information presented here is his or her own responsibility. By opening this page, each reader accepts and agrees to Streetwise Reports' terms of use and full legal disclaimer. This article is not a solicitation for investment. Streetwise Reports does not render general or specific investment advice and the information on Streetwise Reports should not be considered a recommendation to buy or sell any security. Streetwise Reports does not endorse or recommend the business, products, services or securities of any company mentioned on Streetwise Reports.
4) From time to time, Streetwise Reports LLC and its directors, officers, employees or members of their families, as well as persons interviewed for articles and interviews on the site, may have a long or short position in securities mentioned. Directors, officers, employees or members of their immediate families are prohibited from making purchases and/or sales of those securities in the open market or otherwise from the time of the decision to publish an article until three business days after the publication of the article. The foregoing prohibition does not apply to articles that in substance only restate previously published company releases. As of the date of this article, officers and/or employees of Streetwise Reports LLC (including members of their household) own securities of Data Technology Corp., a company mentioned in this article.


Want to read more about Technology investment ideas?
Get Our Streetwise Reports Newsletter Free and be the first to know!

A valid email address is required to subscribe