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With New Shopping App, Users Watch Shows and Buy Goods

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The Quick Take

  • In Italy, OOOOO and QVC Italia launched the product of their recent collaboration, a mobile shopping app called likeQ.
  • The app combines OOOOO's mobile commerce platform and QVC Italia SRL's video-based shopping opportunities.
  • While watching QVC's livestreamed shows, viewers can, via the app, like, share and purchase products in real time, on their cellphone or tablet.
  • The shows showcase premium brands and new products and offer viewers limited time offers, contests and other ways to interact.
  • With the video-on-demand library, app users may follow their favorite shows and search for previous shows by category.
  • QVC is promoting the new app via a digital campaign, the tagline of which is "likeQ: Shop live as you like."

With OOOOO Entertainment Commerce Ltd. (OOOO:TSX.V) and QVC Italia SLR's likeQ app, users in Italy the opportunity to watch QVC's entertaining livestream content on their mobile device and simultaneously, in real time, react to and purchase the merchandise they see. The app affords users the convenience of tuning in and shopping anytime and anywhere, and it makes buying fast and easy.

The likeQ app aligns with OOOOO's aims, CEO Sam Jones said in a news release, which is to help retailers, brands and entrepreneurs deliver engaging, interactive video content that entertains first and provides opportunities to shop second.

"As video commerce has evolved and consumer devices have changed, the provision of sleek and intuitive shopping experiences has become critical as retail becomes a form of entertainment," Jones added.

The popularity and global reach of QVC bodes well for future rollouts of the app in other locales. Around the world, QVC reaches more than 200 million homes solely through its 12 broadcast networks plus millions more through its various other outlets, including streaming services, websites, mobile apps and social media.


1) Doresa Banning compiled this article for Streetwise Reports LLC and provides services to Streetwise Reports as an independent contractor. She or members of her household own securities of the following companies mentioned in the article: None. She or members of her household are paid by the following companies mentioned in this article: None.
2) The following companies mentioned in this article are billboard sponsors of Streetwise Reports: None. Click here for important disclosures about sponsor fees. As of the date of this article, an affiliate of Streetwise Reports has a consulting relationship with OOOOO Entertainment Commerce Ltd. Please click here for more information.
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