NexTech AR Solutions Corp. (NTAR:CSE; NEXCF:OTCQB) announced in a news release it is expanding the scope of services it provides to existing client, Challenger Motor Freight, at Challenger's request.
Challenger is a large, privately held, Canadian logistics company with 1,500 trucks and 3,300 trailers. The industry currently is suffering a labor shortage and is quite competitive.
For Challenger, NexTech will now create three-dimensional, augmented reality (3D-AR) assets.
Already NexTech and Challenger have started developing AR holograms that introduce Challenger and its First Class Driving Experience to potential employees. With these AR experiences, Challenger aims to enhance its recruitment and retention efforts.
"The potential for augmented reality to help companies enhance their competitiveness is vast. We are really excited to work with Challenger Motor Freight again to help them achieve their business goals. With NexTech's comprehensive AR offering, progressive companies like Challenger can increase their audience reach and appeal, strengthening their position within a highly competitive industry," NexTech's CEO Evan Gappelberg said in the release.
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