NexTech AR Solutions Corp. (NTAR:CSE; NEXCF:OTCQB) announced in a news release it was hired to create compelling online experiences using augmented reality technology and hologram brand ambassadors for Challenger Motor Freight Inc., a Canadian transportation and logistics company with 1,500 trucks and 3,300 trailers.
The content will be aimed at potential and new Challenger workers. "Challenger Motor Freight is looking to give new prospective drivers a truly personal tour on their journey to become a Challenger employee," the release noted.
About NexTech's ARitize platform, CEO Evan Gappelberg said in the release that it is a "powerful tool which allows brands to curate an immersive, branded experience where they can sell, teach, communicate and share their product, service or experience through augmented reality accessible on a device all consumers use regularly, their mobile phone."
"We're excited that through our ARitizeTM platform we're able to create value for such a large and well respected company as Challenger, showcasing how augmented reality can enhance recruitment and new employee engagement," said Gappelberg.
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