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TICKERS: NTAR; NEXCF

Tech Firm Launches Virtual Fitting Room Offering for E-tailers
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This company's technology affords consumers an augmented reality experience in which they can see how certain accessories look on them.

NexTech AR Solutions Corp. (NTAR:CSE;NEXCF:OTC) announced in a news release it debuted "Try-It-On," the first "sentiment-based technology solution" developed for its augmented reality (AR) e-commerce platform.

"Try-It-On" combines facial tracking and artificial intelligence-powered computer vision technology to show shoppers how they look in accessories for the eyes and head, such as glasses, goggles, hats and jewelry. The offering will be expanded to include other facial features above the shoulder, such as the mouth, lips and ears.

The program can be integrated into existing e-commerce websites so that consumers can "try on" items using the camera on their desktop computer, cellphone or other mobile device. "The technology can also be embedded and used in banner ads and social posts on Facebook as part of a digital marketing strategy to drive store traffic and convert shoppers into buyers," the release noted.

"One of the most significant pain points that remains in online retail for a consumer is the inability to try something on before they buy it. This often leads to frustration, the ordering of incorrectly sized items, and unnecessary returns that are costly to the retailer," said Evan Gappelberg, CEO of NexTech. "NexTech's new Try-It-On AR technology eliminates the issue by enabling retailers to offer a virtual fitting room to their consumers to assess the look and fit of an item before purchase."

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Disclosure:
1) Doresa Banning compiled this article for Streetwise Reports LLC and provides services to Streetwise Reports as an independent contractor. She or members of her household own securities of the following companies mentioned in the article: None. She or members of her household are paid by the following companies mentioned in this article: None.
2) The following companies mentioned in this article are billboard sponsors of Streetwise Reports: NexTech AR Solutions. Click here for important disclosures about sponsor fees.
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5) From time to time, Streetwise Reports LLC and its directors, officers, employees or members of their families, as well as persons interviewed for articles and interviews on the site, may have a long or short position in securities mentioned. Directors, officers, employees or members of their immediate families are prohibited from making purchases and/or sales of those securities in the open market or otherwise from the time of the interview or the decision to write an article until three business days after the publication of the interview or article. The foregoing prohibition does not apply to articles that in substance only restate previously published company releases. As of the date of this article, officers and/or employees of Streetwise Reports LLC (including members of their household) own securities of NexTech AR Solutions, a company mentioned in this article.




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