Drilling down a little further turns up a number of interesting points:
- Investment demand in the second quarter of 2010 (red bar in the chart) more than doubled compared to the same period in 2009, and accounted for more than half of total global demand. Investors bought the most gold since the first quarter of 2009, at the depths of the Great Recession.
- Demand from exchange-traded funds rose more than 400% to about 291 metric tons (9.4 million troy ounces), and retail investors bought about 30% more bars, coins and gold in other forms.
- Industrial demand is approaching pre-recession levels. The WGC credits the growing popularity of new consumer devices like iPads, Kindle electronic readers and netbook computers with driving this trend.
- Jewelry demand is down only slightly year-over-year, even though the gold price has risen from the $900+ per ounce range to $1,200 per ounce. In Hong Kong, jewelry demand rose more than 30% in physical terms and nearly 80% in U.S. dollar terms.
So far, August has been an unusually good month for gold—as of midday yesterday, the price was up 6% this month, where historically the August price tends to rise only 2.5% above July.
Disclosure: Long positions in Gold and Gold Mining Companies