New Products to Make China the Leading World Gold Market?


On-the-ground potential developments in China may make them the world's largest market for gold. . .

We were going to post a piece on the dramatically changing COMEX gold market, which will affect the gold price, but decided this piece was more pertinent to the gold price itself. To read about the changes on COMEX, you can subscribe at the address at the end.

Last week, we wrote on China and described in general terms the potential growth in the longer term. Below we focus on the on-the-ground potential developments there, which, we believe, will make China the world's largest market for gold. We have long maintained that China's gold market needs to be developed across the country and not just in the main centers. The elimination of the premium on the gold price 'in the sticks' compared to the main centers will evidence that their gold market is maturing. A simple press statement last week from the World Gold Council hides what we expect will bring about countrywide interest in gold right down to the middle-class rural centers.

"The World Gold Council and the ICBC (Industrial and Commercial Bank of China) will explore and jointly develop new gold investment products tailored to the Chinese market and conduct surveys and studies on the domestic retail gold investment market, facilitating financial innovation and product diversity. In addition, WGC & ICBC Precious Metals Business Department(s) will set up an ICBC /WGC Gold Business Strategy Board to discuss and plan strategies for their cooperation, as well as an Action Team to oversee the implementation of the decisions and initiatives adopted by the Strategic Group."

They remain tightlipped about what these products will be and they do not give out any information on potential products. At the moment the WGC are saying that the partnership came about as a 'meeting of minds' between the WGC and the ICBC and a "shared vision". The products are under development right now.

However, a glance at just who these two bodies are gives us a clear direction on what to expect. Immediately, it's clear that this is a dynamic announcement and one that will, in time, impact heavily on the gold market internationally!

The World Gold Council

Its mission is to stimulate and sustain the demand for gold and to create enduring value for its stakeholders. How has it done this in the past? The concept of the gold Exchange Traded Fund came from the WGC in the first place. This led to five such funds holding over 1,320 tons of gold bullion in bank vaults across the world. This has to be the first point of departure in this 'alliance'.

From the Middle East eastwards investors like to hold bullion itself and away from the banks and government eyes, but in China savings are held largely in banks making such developments easy to achieve.


As the largest bank in the world the ICBC is the largest commercial bank in China and also the largest bank by market value and the most profitable commercial bank in the world. China is a nation of savers, saving on average up to 40% of their income in banks. The ICBC bank is ideally placed to properly develop the Chinese gold market. By the end of 2009, the ICBC had 16,224 offices both in China and abroad, offering a wide range of quality financial products and services to 212 million individual customers and 3.63 million corporate clients around the world.

The Potential Chinese Gold Market Will Now Be Reached

This week GM's Chinese operators there announced a 300% profit. Such growth in the car market evidences the growth in disposable income. Within a decade we expect 2/3rd of China to be living in cities and earning far more than they are today. Their savings will go into the main banks and attracted to the products available for investment. To date investment choices have been extremely limited with straightforward savings leading the way. Carefully tailored gold products may well be attractive to such people.

New gold products will have to be tailored to the banking/savings environment and for home consumption. The branches of this bank reach into the far corners of China and will bring an existing distribution system to the world of gold, there.

This project has the potential to 'mature' the gold world in China and help to raise the per capita gold holding from the lowest in Asia [at 0.26 grams per capita] to close to the norm in places like Hong Kong. This will involve at least a potential growth of up to 10+ times the present holding. Success will take the Chinese gold market on a rising slope from the current 347 tons annual demand to the world's main gold market, overtaking India [peak—850 tons] in the medium term [we think less than 5 years—it took the gold Exchange Traded Funds three years to build to 1,300 tons].

In China there are already yuan, USD, yen, AUD, HKD, euro deposit accounts so a 'gold' account at the local branch is a small extension for the saver there [thanks Professor!] in your regular local bank savings account. We could see Chinese gold Exchange Traded Funds too, but the average saver in China is not a financial product/stock exchange knowledgeable individual, so simply understood products will lead the way.

Expect products that are bank controlled, lower purchasing costs, held in the bank for the investor. The main client base will likely be an existing ICBC client. Gold demand will, therefore, grow in line with the growth of these towns and cities and the Chinese Middle classes. Just extending current growth levels into the future tells us such gold account growth will be dynamic and rapid.

No doubt the lead taken by the ICBC will be followed by the rest of the Chinese banks reaching all such clients in these banks throughout China.

We have no doubt that this partnership has the potential of impacting the world's gold market to a far greater extent than the advent of the original gold Exchange Traded Funds!

Gold—a structural change is coming in the global market too! For Subscribers only.

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This document is not and should not be construed as an offer to sell or the solicitation of an offer to purchase or subscribe for any investment. Gold Forecaster - Global Watch / Julian D. W. Phillips / Peter Spina, have based this document on information obtained from sources it believes to be reliable but which it has not independently verified; Gold Forecaster - Global Watch / Julian D. W. Phillips / Peter Spina make no guarantee, representation or warranty and accepts no responsibility or liability as to its accuracy or completeness. Expressions of opinion are those of Gold Forecaster - Global Watch / Julian D. W. Phillips / Peter Spina only and are subject to change without notice. Gold Forecaster - Global Watch / Julian D. W. Phillips / Peter Spina assume no warranty, liability or guarantee for the current relevance, correctness or completeness of any information provided within this Report and will not be held liable for the consequence of reliance upon any opinion or statement contained herein or any omission. Furthermore, we assume no liability for any direct or indirect loss or damage or, in particular, for lost profit, which you may incur as a result of the use and existence of the information, provided within this Report.

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