NexTech AR Solutions Corp. (NTAR:CSE; NEXCF:OTCQB) announced in a news release it acquired a new web augmented reality (AR) platform client, Method Seven, a specialty optics company.
The webAR platform employs Microsoft's face mapping technology which captures emotions in an image, such as happiness, surprise, neutral, disgust and more.
With NexTech's platform, Method Seven's e-commerce customers will be able to "try on" pairs of eyeglasses online, see what they look like on their face and even take a photo to show someone else, all in real time.
"The ability to simply visit our site, try on a pair of glasses and add them right to the cart from that experience is a huge step forward from the standard guesswork that customers are faced with elsewhere," Lauren Donlon, Method Seven customer service manager, said in the release.
Evan Gappelberg CEO Of Nextech AR, commented, "According to Sunglass Hut, consumers preferred not to purchase glasses online because they needed to try them on. Now, with our virtual 'try on' WebAR technology Method Seven customers can virtually 'try on' a pair of glasses, see what they look like, and even take a picture to get a second opinion all in real time. We expect that this activation will add tremendous value for Method Seven customers, and with our newly released analytics dashboard provide valuable analytics data for both companies."
The eyeglass market is massive and growing and in need of webAR "try it on" technology, the release noted.
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