RESAAS Services Inc. (RSS:TSX.V; RSASF:OTCQB) announced in a news release it signed an agreement on March 22, 2019, with new client, Aviva Canada, for it to advertise through the RESAAS network.
Aviva Canada underwrites home, car, leisure/lifestyle and business insurance to about 2.8 million customers. It is a subsidiary of Aviva Plc based in the United Kingdom.
RESAAS will use its AdSAAS platform to deliver Aviva Canada's ads to RESAAS users electronically. This allows for campaign-specific targeting of specific real estate professionals and markets.
"Being competitive means being where our customers are, and with hundreds of thousands of real estate agents inside RESAAS' ecosystem, this relationship allows us to directly reach both professionals and consumers needing our insurance solutions," Aviva Canada's Chief Distribution Officer Jason Storah said in the release.
"AdSAAS is able to reach a highly targeted audience of real estate professionals," said RESAAS CEO Tom Rossiter. "Aviva Canada will implement AdSAAS to reach a very specific demographic, and deliver a multi-channel advertising campaign that allows specific agents within RESAAS to be notified of the opportunity."
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